Spatial and traffic planning is important in order to achieve a quality, safe, functional, and integrated urban environment. Different tools and expert models were developed that are aimed at a more objective view of the consequences of reconstruction in different spatial and temporal ranges while respecting selection criteria. In this paper we analyze the application of the multi- criteria analysis method when choosing sustainable traffic solutions in the center of a small town, in this case Belišće, Croatia. The goal of this paper is to examine the possibility of improving the methodology for selecting an optimal spatial– traffic solution by combining the quantifiable results of the traffic microsimulation and the method of multi-criteria optimization. Socially sensitive design should include psychological and social evaluation criteria that are included in this paper as qualitative spatial–urban criteria. In the optimization process, different stakeholder groups (experts, students, and citizens) were actively involved in evaluating the importance of selected criteria. The analysis of stakeholders’ survey results showed statistically significant differences in criteria preference among three groups. The AHP (Analytic Hierarchy Process) multi- criteria analysis method was used ; a total of five criteria groups (functional, safety, economic, environmental, and spatial–urban) were developed, which contain 21 criteria and 7 sub- criteria ; and the weights of criteria groups were varied based on stakeholders’ preferences. The application of the developed methodology enabled the selection of an optimal solution for the improvement of traffic conditions in a small city with the potential to also be applied to other types of traffic–spatial problems and assure sustainable traffic planning.